France's Top 5 Beauty Retail Apps on iOS Show Varied User Engagement in Q4 2023

In the fourth quarter of 2023, France's iOS platform saw dynamic user engagement across notable beauty retail applications. With data sourced from Sensor Tower, we can observe the performance trends of these apps in terms of downloads and weekly active users.

Sephora - Maquillage, Parfum experienced a steady increase in downloads, starting at around 10K in late September and peaking at over 30K by Christmas week. The app's weekly active users also showed an upward trend, beginning at roughly 63K and escalating to just under 95K by the end of December.

Nocibé presented a more varied download pattern, with notable peaks at around 12K in late November and mid-December. The app’s weekly active users mirrored this fluctuation, starting at about 11K and reaching over 20K during the same peak periods.

Beauteprivee - Ventes privées maintained a relatively stable download rate, with numbers ranging from 3K to 7K. Its weekly active users saw a gradual increase from approximately 27K to just over 34K by early December, before a slight dip to around 30K by the quarter's end.

Notino: perfumy i kosmetyki had a sporadic download trend, with a significant spike to over 15K in early December, contrasting with its starting point of around 1K. Weekly active users for Notino varied, peaking at around 21K in the same period after starting the quarter at 7.5K.

Lastly, Marionnaud – Beauté & Soins showed modest download numbers, ranging from 1K to 3K, with a slight increase in activity towards the end of the quarter. The app's weekly active users exhibited similar behavior, with numbers generally hovering between 2K and 3K.

For more detailed insights on the performance of these applications and others in the beauty retail category, Sensor Tower offers comprehensive data and analysis.